Job Description

Digital Graphic Designer

Lincoln Electric is a high-performance industrial machinery and technology leader who helps customers manufacture and maintain vital equipment and infrastructure. Lincoln Electric's innovative solutions enable higher quality and productivity across a variety of processes including welding, cutting, brazing, machining, process automation, and field repair. The Company leverages proprietary technologies and expertise in materials science, power electronics, automation, and intelligent software to help customers build better and achieve resilience in their operations. Headquartered in Cleveland, Ohio, Lincoln Electric is the essential 'Linc' that keeps the economy running. The Company operates 71 manufacturing and automation facilities across 20 countries and serves customers in over 160 countries.

Location: Michigan City, Indiana

Employment Status: Salary Full-Time

Function: Marketing

Pay Grade and Range: USXX - Grade USXX Salaried 55 ($57,798.98 - $75,000)

Bonus Plan: AIP Target Bonus: 5%

About Vanair® is a leader in Mobile Power Solutions®, delivering innovative products such as welders, hydraulic systems, Electrified Power Equipment®, and engine starters. Staying at the forefront of our industry requires innovation, dedication, and hard work—but it's also highly rewarding. We are seeking a Digital Designer / Graphic Artist to join our team at our headquarters in Michigan City, Indiana.

Position Overview

The Digital Designer / Graphic Artist is a key contributor to Vanair's Marketing team, responsible for executing visually compelling, high-performing creative across digital and print channels. This role supports campaign execution, strengthens brand presence, and contributes to measurable marketing outcomes across web, email, social media, and eCommerce platforms. The ideal candidate is a proactive self-starter who thrives in a fast-paced environment and brings both creative execution and performance-focused thinking.

Essential Responsibilities

• Design and produce assets including sell sheets, brochures, web graphics, email campaigns, social media visuals, banner ads, and digital advertisements
• Create and edit visual content using Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Develop responsive, mobile-first graphics optimized for performance
• Collaborate with internal stakeholders to align creative with marketing goals and campaign strategy
• Translate design concepts into web-ready formats using HTML and basic CSS (email templates, landing pages, UI elements)
• Prepare and optimize imagery for product listings, digital catalogs, and campaigns
• Maintain and organize digital asset libraries for consistency and efficiency
• Ensure all creative aligns with brand guidelines and evolving digital design standards
• Support A/B testing by developing variations of creative assets
• Assist with light motion graphics, animated banners, and short-form video when needed
• Ensure all digital content meets accessibility and platform-specific best practices

Qualifications

Bachelor's degree (B.A./B.S.) required, Graphic Design, Digital Design, Marketing, or related field preferred; OR 5+ years of equivalent experience

2+ years of experience in digital design, marketing, or web-related roles

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects or Premiere a plus)

Working knowledge of HTML and basic CSS

Experience designing for digital channels (web, email, social, eCommerce)

Strong understanding of layout, typography, color theory, and visual hierarchy

Familiarity with responsive and mobile-first design principles

Experience optimizing assets for web performance (file formats, compression, retina assets)

High attention to detail with strong time management skills

Ability to interpret creative briefs and translate them into effective visual solutions

Strong written and verbal communication skills

Must be a US Citizen or Permanent Resident

Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.

Nearest Major Market: Michigan City

Job Segment: Testing, Developer, Machinist, Welding, Technology, Manufacturing

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