Marketing Manager Job at International Leadership of Texas, Richardson, TX

b01UYkFzV1EyL3BDSWF0Q1hseEVGNEQyalE9PQ==
  • International Leadership of Texas
  • Richardson, TX

Job Description

Bilingual required for this role

Before applying for this role, please read the following information about this opportunity found below.

Primary Purpose:

Under the leadership of the Executive Director of Communications, Marketing & Public Relations, the International Leadership of Texas Marketing Manager is responsible for developing and implementing the marketing strategy to attract new students and staff members, retain existing students and staff members, and support the overall growth of the ILTexas brand locally, nationally, and internationally. The ILTexas Marketing Manager will oversee the ILTexas brand, through a wide range of online and offline marketing channels, while also providing organizational insights through client analysis, campaign performance reporting, and other analytics.

Education/Certification:

  • Bachelor’s Degree in Marketing, Communications, Advertising, or another related field

Special Knowledge/Skills:

  • Bilingual – English/Spanish
  • Two to three years’ experience in Marketing, either in-house or in an agency
  • A track record of developing and delivering successful marketing strategies
  • Exceptional writing and editing skills
  • Experience with social media, including blogs, Facebook, Twitter, TikTok, etc.

Major Responsibilities and Duties:

1. Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

2. Deploy successful marketing campaigns and own their implementation from ideation to execution, leveraging internal support and driving collaboration

3. Lead ILTexas partnership with advertising partners

4. Produce valuable and engaging content for ILTexas website and social media that attracts and converts our target groups

5. Measure and report on the performance of marketing campaigns, gain insight and assess against goals

6. Analyze consumer behavior and adjust email and advertising campaigns accordingly

7. Ensure ILTexas brand integrity across all marketing channels

Other

8. Any and all other duties as assigned by immediate supervisor.

Supervisory Responsibilities:

None.

Mental Demands/Physical Demands/Environmental Factors:

Tools/Equipment Used: Standard office equipment including personal computer and peripherals; imaging equipment

Posture: Frequent walking, standing, bending/stooping, and reaching. xywuqvp Occasional pushing/pulling, and twisting

Motion: Repetitive hand motions including frequent keyboarding and use of a mouse; occasional reaching

Lifting: Occasional light to moderate lifting and carrying (less than 44 pounds)

Environment: May work prolonged or irregular hours

Mental Demands: Work with frequent interruptions; maintain emotional control under stress

This document describes the general purpose and responsibilities assigned to this job and is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.

Job Tags

Work at office, Immediate start

Similar Jobs

Warner Bros. Discovery

Senior Video Producer & Editor, CNN Digital Job at Warner Bros. Discovery

El conglomerado de medios Warner Bros. Discovery (WBD) ha lanzado una bsqueda internacional para su equipo de CNN Digital Video Editorial . Buscan un Senior Producer & Editor para liderar la creacin de contenidos de alto impacto. Esta posicin es clave dentro de la estrategia... 

UCLA Health

Spanish/ASL Medical Interpreter II Job at UCLA Health

 ...supervision from the Director of Language and Hospitality Services, provides onsite Spanish-English interpretations for Patients, Healthcare Providers, and other ancillary Medical Center staff for onsite appointments (including inpatient rounds, family meetings, and... 

Pew Research Center

Hybrid Video Producer & Editor: Short-Form & Motion Job at Pew Research Center

A research and data-driven organization is looking for a Video Producer and Editor to create compelling short-form video content. This...  ...The ideal candidate will have 3-5 years of experience in video production and editing, strong scriptwriting skills, and proficiency in... 

Quattro Consulting LLC

Data Analyst - Administrative (Cleared) Job at Quattro Consulting LLC

 ...Job Description Job Description Description Quattro Consulting, an operating firm of Command Holdings, is seeking an entry level Data Analyst-Administrative (Cleared) to support a contract with the Drug Enforcement Agency (DEA). Responsibilities for this... 

AKAM

On-Site Property Manager Job at AKAM

 ...cooperative, homeowners association, and investment property we service. From comprehensive financial oversight to operations management, compliance administration, and violation...  ...and annual board meetingsConduct formal site inspections as required in compliance with established...